Privacy Policy

Last updated 11/3/2025

This Privacy Policy explains how Athletic Motion Golf Club collects, uses, and safeguards information when you use athleticmotiongolfclub.com and our related services including memberships, in-facility training, motion capture analysis, and product sales in the United States.

Information we collect

Account and contact data such as name, email, phone, billing and shipping address when you create an account, book sessions, or place orders.
Transaction data related to purchases, bookings, memberships, and support interactions. Payment card data is processed by our PCI-compliant processors and not stored on our servers.
Device and usage data such as IP address, device identifiers, browser, pages viewed, and interactions collected via cookies, pixels, and analytics tools.
Biometric and performance data including motion capture, 3D kinematic data, swing metrics, video and audio recordings, and derived analytics linked to your profile for coaching and product development.
Communications including emails, chats, forms, reviews, and survey responses.
Third-party data from advertising, analytics, anti-fraud, and fulfillment partners combined to improve service quality.

How we use information

Provide, personalize, and improve memberships, coaching, facility services, and product fulfillment.
Operate user accounts, authentication, customer support, and safety monitoring in our indoor facility.
Analyze performance data to deliver insights, track progress over time, and improve training programs and products.
Process payments, prevent fraud, and comply with law.
Send service messages and marketing communications where permitted. You can opt out of marketing anytime.
Perform analytics, debugging, and quality assurance for our website and apps.

Lawful bases for processing

For U.S. users, we process data under contract performance, legitimate interests (training analytics, security, fraud prevention, service improvement), consent where required (cookies, marketing), and legal obligations.

Cookies analytics and advertising

We use cookies, pixels, SDKs, and similar technologies to remember preferences, measure site performance, and deliver relevant ads.

Advertising Google Ads, Meta Ads, and other partners may use cookies to serve, measure, and retarget ads based on your activity.
Analytics Google Analytics and similar tools help us understand usage. These providers may set their own cookies.
Your choices Manage cookies in your browser and opt out at Network Advertising Initiative, Digital Advertising Alliance, and Google Ads Settings.
Consent Where required, we present a cookie banner. You can adjust preferences at any time via your browser or device settings.

Sensitive information and biometrics

We collect motion capture, video, and derived performance metrics that may be considered sensitive or biometric under certain U.S. state laws. We use this information to provide coaching services, maintain historical progress, and improve our offerings.

Storage Performance recordings and derived metrics are stored under your account profile.
Access Limited to authorized staff and processors under confidentiality and security obligations.
Sharing Not sold. Shared only with service providers and with your direction or consent (for example, to share clips with a coach).
Retention See Retention below for standard time frames; you may request deletion subject to legal and operational requirements.

Disclosure of information

Service providers payment processing, hosting, analytics, adtech, shipping, communications, and customer support.
Business transfers as part of a merger, acquisition, financing, or sale of assets.
Legal and safety to comply with law, enforce terms, or protect rights, property, users, and public safety.
With your consent when you ask us to share specific content or results.

Data retention

Account and order records kept for tax and compliance typically seven years.
Coaching video and motion data retained for up to five years from last activity to support longitudinal progress unless you request earlier deletion.
Marketing data retained until you opt out or after two years of inactivity.

Your privacy rights

U.S. residents may request access, correction, or deletion of personal information, and opt out of marketing. Some states grant additional rights including limiting the use of sensitive data and opting out of targeted advertising.

We do not sell personal information as “sale” is defined under California law. If our use of ad cookies could be deemed sharing for targeted advertising, you may opt out by adjusting cookie preferences and contacting us.

Security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the data. No method is completely secure. Please use a strong unique password and protect your account.

Children

Our services are intended for individuals 13 and older. For minors using training services, a parent or legal guardian must create or supervise the account and consent to data processing. We do not knowingly collect data from children under 13.

Do not track

We do not respond to Do Not Track signals at this time.

Changes to this policy

We may update this policy and will revise the date above. Material changes will be highlighted on this page.

How to contact us

Athletic Motion Golf Club
1230 Winter Garden Vineland Rd, Suite 108
Winter Garden, FL 34787
Email [email protected]
Phone 1-850-604-4653